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Home > Templates and Reference Sheets > UTM Parameter Guidelines & Generator
UTM Parameter Guidelines & Generator
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Where can I create UTM parameters for my campaigns?

Bookmark and use the following link to generate UTM parameters for marketing campaigns according to Korn Ferry's standardized UTM framework: https://infokf.kornferry.com/UTM-generator.html

 

What are UTM parameters? UTMs are tags that are added to a URL to track traffic and conversions in order to gauge the effectiveness of various campaigns and promotional channels. When someone visits a link that has UTM parameters included, this information is stored so the campaign and channel receive credit for bringing in the traffic, or resulting in a conversion when a person fills out a form. Click here to read a post that explains UTMs in more detail.

 

When should I use UTMs? UTMs should be used any time you are sending traffic to a Korn Ferry or Marketo landing page. They should also be used on ALL links in Marketo emails.

 

 

 

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