Where can I create UTM parameters for my campaigns?
Bookmark and use the following link to generate UTM parameters for marketing campaigns according to Korn Ferry's standardized UTM framework: https://infokf.kornferry.com/UTM-generator.html
What are UTM parameters? UTMs are tags that are added to a URL to track traffic and conversions in order to gauge the effectiveness of various campaigns and promotional channels. When someone visits a link that has UTM parameters included, this information is stored so the campaign and channel receive credit for bringing in the traffic, or resulting in a conversion when a person fills out a form. Click here to read a post that explains UTMs in more detail.
When should I use UTMs? UTMs should be used any time you are sending traffic to a Korn Ferry or Marketo landing page. They should also be used on ALL links in Marketo emails.