It's essential for organization and reporting to use a consistent naming convention when creating programs in Marketo. Download the Excel file at the bottom right corner of this page and save it to your desktop to generate program names. (Note: Macros must be enabled for the file to work.)

Why does it matter? 

• Allows users to easily search & locate programs among thousands of past campaigns
• Enables reporting by program type, region/country, business unit, solution, or campaign keywords
• Many processes within Marketo that are based on prospects' interaction with campaigns rely on the program name to work (such as scoring models and entry into nurture streams)
• Outside systems, like 6Sense, also rely on data from program naming conventions to feed into intent models

Who should use it?

• The Demand Gen team uses this when creating all new programs
• Requestors know the purpose of their campaign best and should also use it to generate program names and include them in your ticket request for new campaigns. (If you're not sure how to use it or which values to choose please reach out to Demand Gen.)